National Film Board

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Canada’s National Film Board is often perceived as producing mostly boring documentaries on obscure topics. But they are in fact a fully-fledged, booming arthouse film production company that boasts a free streaming platform. Something the Canadian public should know about—and consume—because that’s one entertaining way to get a return on their income taxes.

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Idea: Rejuvenate the public perception of the Film Board using hints of provocation to encourage the movie-streaming public to add the NFB to their list of go-to streaming platforms.

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