Libra

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The nonalcoholic beer market is growing fast, and so is the number of craft beer lovers. Libra is a beer without alcohol but with all the flavour and depth of a great microbrew.

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Idea: Showcase Libra as a winning, flavourful alternative to the downsides of alcoholic beer—drunkenness, hangovers, high calorie count, health concerns, not being able to drive a motor vehicle—while making it clear it doesn’t mean compromising on the refined flavour that craft beer aficionados salivate for. Hangovers are falling out of style, but tasty beer still is all the rage: with Libra, the former pairs perfectly with the latter.

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